MakaSmile

Name, visuals, voice — all aligned.

MakaSmile was a fresh e-commerce project in need of a complete digital identity. I had the opportunity to shape it from the ground up — starting with the brand name and a custom logo that captured their values and cheerful mission.

I then designed and developed a fully responsive WordPress webshop, creating all content — from homepage text to product descriptions — to ensure a smooth, SEO friendly, and intuitive shopping experience for their audience.

To expand their digital reach, I wrote SEO-friendly blog posts, managed their Facebook page, and gave their Instagram a full visual refresh with new templates and a cohesive brand voice. Every element was aligned to reinforce the MakaSmile identity and connect emotionally with their customers.

— From Brand Idea to Online Store

Why it worked:

The project blended strategy and creativity to build a strong foundation — combining clear messaging, warm visuals, and consistent brand tone across all channels. MakaSmile grew from a concept into a brand people could trust and recognize.