AvokadoJunkie

Creative flavor meets digital strategy.

AvokadoJunkie was a vibrant and playful blog centered around all things avocado — from creative recipes to nutrition tips and trending news. I developed the entire concept from the ground up: coining the brand name, crafting a fun and fresh logo, and designing a fully responsive website that served as a joyful, easy-to-navigate space for avocado lovers.

Beyond the visuals, I wrote a series of original blog posts tailored to the audience’s interests and created a downloadable eBook of recipes, providing even more value to the community (not available for preview). These content efforts helped establish trust, drive organic traffic, and keep readers engaged.

To boost visibility, I launched and managed Google Ads and Google Analytics, ensuring the blog reached its niche audience while tracking engagement and growth. I also managed the Facebook page, creating custom content and community-driven posts that nurtured interaction and loyalty.

— A Fresh Take on Food Blogging

Why it worked:

The blog’s quirky tone, visual branding, and focused niche made it both memorable and highly shareable. This project brought together brand strategy, performance marketing, and creative execution to build a food blog that was as tasty as it was data-driven.